Automating 41 Offers with Behavioural Targeting (Personalized Email Marketing Case Study)
When a Power User Needs More Than Just Automation Most creators come to us for help with email marketing. Adam Sobel of Cinnamon Snail came to us for advanced Kit personalization. He already had 41+ cooking classes, liquid logic, and complex automations running on Kit. The problem wasn’t that his system didn’t work—it just couldn’t […]
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The hardest year of my life
I’m writing this from my home office on December 19th. The last project of the year is wrapping up. My family’s getting ready for Christmas. And I’m sitting here thinking about what has honestly been the hardest year of my entire life. Loss. Grief. Big, unexpected changes. The biggest ones, actually. This year shaped me […]
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Justin Welsh Case Study: How a $1.5M Course Launch Could Generate Even More with Email Automation
Justin Welsh Case Study: How Email Automation Could Add $650K to a $1.5M Course Launch Justin Welsh made $1.5 million in six days from a single course launch in January 2024. That’s not a typo. Add that to the ~$4–6.5M he reportedly earned over the year, and the $10M+ he’s stacked since going solo, and […]
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Kit Email Marketing Automation: A Complete Guide to Personalized Systems
I’ve been using Kit email marketing automation to drive sales for 14 years. In that time, I’ve generated millions in revenue—largely in part to these systems. It’s not just email marketing. But my understanding of email distribution, automation at scale, and personalization at scale has been a major driver in generating those results. Industry leaders […]
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Ultimate Roadmap to Starting Your Freelance Web Design Business From Scratch
Introduction Freelancing isn’t about escaping a boss. It’s about building a life. A life where your work actually fuels your freedom instead of draining it. Where you set the rules, pick your clients, and grow on your terms. I’ve been freelancing since 2012. I’ve seen the highs—$2M+ in course sales, brand deals with household names—and […]
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Sorry, but this is personal.
I’ve been quiet lately. You haven’t seen me much in your inbox. On social media. In the places I used to show up. And if you have seen me, it’s because of the magic of automation and my wonderful team that kept content publishing in my absence. But I’ve been gone. I know it. You’ve […]
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The Complete Guide to Productized Services for Web Designers
If you’re a busy freelancer or consultant working directly with your clients on a 1-to-1 basis, you’ve inevitably made the realization: I’m so busy with client work that I can’t take on more clients, but I need more clients to hit my business income goals. So, client-service business owners face a significant challenge: how do you […]
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How to Start a Creative Freelance Business – Complete Guide
Do you want to learn how to start a freelance business from scratch this year, book yourself solid with clients and be your own boss as a web designer, writer, coach or consultant? If that sounds like you, you’re in the right place. Read on! I love it when I meet an aspiring freelancer! There’s […]
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