brad hussey

Personalized Email Marketing Systems for Coaches, Creators & Consultants

Stop treating your audience like a list. Start treating them like people.

Personalized marketing systems for coaches, consultants, and authorities—combining email automation, on-site personalization, and strategic messaging into one intelligent engine that adapts, converts, and grows with your business.

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The Problem: Generic Email Marketing Doesn't Work for Coaches

Most marketing treats everyone the same, and that’s why it doesn’t work.

You send the same newsletter to everyone on your list.

Your website shows the same message to every visitor.

Your sales pages pitch one offer, one way, to everyone.

The result?

  • Low engagement
  • Generic responses
  • Inconsistent revenue
  • Marketing that feels like shouting into a void

You don’t need more emails. You need smarter systems.

The Solution: Personalized Email Automation That Converts

Personalization turns generic marketing into 1:1 conversations—at scale.

Personalized marketing means:

Your website adapts based on who’s visiting and how they got there

Your emails change based on what someone clicks, skips, or purchases

Your offers appear at the right time, to the right people, with the right message

The result?

  • Higher conversions (20-40% lifts are common)
  • Deeper engagement
  • Predictable revenue pipeline
  • Marketing that feels like conversation, not broadcast

This is what Authority Engines delivers: personalized marketing systems that think, adapt, and sell for you.

WHAT IS AUTHORITY ENGINES?

Your Kit & RightMessage Implementation Partner

Hey, I’m Brad Hussey, founder of Authority Engines. For more than 14 years, I’ve built businesses as a solopreneur—selling over $2M in courses, partnering with global brands for nearly $1M, and teaching 600,000+ students worldwide.

What matters most? I’ve done it while working from home, raising my family, and building systems that put life before hustle.

Now I run a boutique personalization agency that builds Authority Engines for coaches, consultants, and niche authorities. I combine:

  • Email automation (Kit/ConvertKit)
  • On-site personalization (RightMessage)
  • Smart segmentation & audience data
  • Strategic web design
  • Conversion copywriting

Into one connected system that treats every subscriber, visitor, and lead like an individual—not a number.

My philosophy:

  • Restraint over activity
  • Systems that think, not just send
  • Marketing as conversation, not megaphone
  • Life-first business (no burnout, no hustle theatre)

I don’t do hype. I don’t duct-tape funnels. I build systems that let you stop chasing clients and start leading with authority.

WHO THIS IS FOR

Coaches, Consultants, and Niche Authorities

Our done-for-you personalized email marketing & automations are built for experts, creators, and consultants who’ve already proven their value, and are ready to turn that expertise into a system that scales.

EXECUTIVE COACHES & SOLO CONSULTANTS

You’ve proven your value. You want consistent, high-ticket clients without chasing referrals.

BOUTIQUE CONSULTANCIES & SMALL FIRMS

You compete with bigger players but operate lean. You need systems that scale without the overhead.

Non Profits & Associations

You’re mission-driven and need donor engagement, volunteer recruitment, and program enrollment systems that work without burning out your small team.

Niche Authorities (HR, Leadership, Specialists)

You’re known in your field. You need marketing that matches your expertise—not generic templates.

You’re a fit if:

  • You have an audience (email list, social following, or content presence)
  • You publish content regularly (newsletter, blog, podcast, LinkedIn)
  • You have proven offers (consulting, coaching, courses, services, programs)
  • You’re ready to invest in systems that generate predictable revenue

You’re NOT a fit if:

  • You’re still testing your offer or finding product-market fit
  • You don’t have any audience yet
  • You’re looking for cheap, quick fixes

WHY PERSONALIZATION WORKS

The more relevant your message, the more people respond. It's that simple.

GENERIC MARKETING

  • One website for everyone
  • One newsletter for everyone
  • One funnel for everyone

Result: 2-3% conversion rates

Personalized Marketing

  • Websites that adapt to each visitor
  • Emails that change based on behavior
  • Offers that appear at the right time

Result: 20-40% conversion lifts (or more)

How it works:

  1. I capture voice-of-customer data through surveys and quizzes
  2. I segment your audience by goals, stage, pain points, and interests
  3. I build logic that adapts your site, emails, and offers in real-time
  4. The longer it runs, the smarter it gets

PRICING

Personalized Email Marketing Pricing & Packages

COMPLETE PERSONALIZED SYSTEM

AUTHORITY ENGINE

Everything in Creator Engine Foundation, plus full website personalization and automation architecture.

What’s included:

  • RightMessage website personalization
  • Opt-in boxes replaced with recommended next offers based on behaviour
  • Quiz funnel for lead generation and segmentation
  • Personalized sales pages
  • Additional email sequences for multiple offers
  • Full automation architecture (integrate your membership, checkout, calendar, and other tools into Kit and RightMessage via Zapier/Make)
  • A/B testing setup
  • Team training and documentation
  • 30 days of post-launch support

Best for multiple offers, regular launches, and businesses where your website and email need to work as one connected system.

We architect the automation layer that makes personalized marketing scalable. Your entire stack works as one system, not disconnected tools.

Monthly support available after launch. Keep us on retainer for ongoing optimization, A/B testing, segmentation refinement, and launch support as your list grows. We’re in your back pocket when you need us.

Investment starts at

$15,000

4 WEEKS

NEWSLETTER ONLY

CREATOR ENGINE FOUNDATION

For email-first businesses with 5K+ subscribers who want their newsletter to actually sell.

What’s included:

  • Segmentation strategy and post-opt-in survey
  • Personalized welcome and offer sequences
  • Personalized evergreen newsletter
  • Custom Creator Engine email template with Smart Recommendation logic
  • Access to our proprietary Creator Engine App for easy updates to your “Smart Recommendations” in your Newsletter
  • Re-pitch loops, lead scoring, and seasonal automations

This is the intelligence layer most newsletters are missing (except our clients).

Your subscribers receive relevant offers based on their interactions with your emails, such as opening, ignoring, or purchasing content. Not everyone experiences the same pitch or story. It’s like your email and website are speaking directly to the individual who is interacting with them.

Investment

$7,000

2 Weeks

ENTERPRISE + CUSTOM

Custom scoping for multiple brands, advanced integrations, large lists (100K+ subscribers), substantial content libraries, or legacy migrations. Starting at $25,000. Book a discovery call.

NOT READY FOR DONE-FOR-YOU?

Want hands-on guidance instead? Join Brad’s mentorship group for weekly coaching calls, async support, and step-by-step help setting up your Kit newsletter, email strategy, and personalization systems. Get a second set of eyes on your work and real answers to your questions. Get mentorship here ->

THE PROCESS

How Our Email Personalization Process Works

Week 1

Phase I: Strategy & Segmentation

We map your audience, define segments, and build the survey/quiz that captures voice-of-customer data. This is the foundation.

Weeks 2–3

Phase II: Email System Build

We build your evergreen newsletter, welcome sequences, and sales funnels in Kit—all personalized based on the data we’re collecting. Everything adapts to subscriber behaviour.

Week 3

Phase III: On-Site Personalization

We integrate RightMessage into your website and set up the logic that adapts content, forms, and CTAs based on who’s visiting. If website design or refresh is part of your scope, it happens here too.

Week 4

Phase IV: On-Site Personalization

We connect all the pieces, test every user journey, verify the logic works across platforms, and launch your system. Includes 30 days of post-launch support.

CLIENT TESTIMONIALS

Real results from personalized marketing systems

GOT QUESTIONS?

How long does it take?
Authority Engine: 4-6 weeks. Creator Engine Newsletter Foundation: 2 weeks.

What’s your process?
Strategy → Design/Build → Integration → Launch → Support. Everything is structured, timeline-driven, and collaborative.

Do you only build in Kit?
Kit (ConvertKit) is our preferred platform and what we recommend for most clients—it’s simple, powerful, and ideal for personalization. However, we can work with your existing ESP if needed, as long as it integrates with RightMessage.

What about my website platform?
We work with WordPress, Webflow, Framer, Squarespace, and Wix Studio. Keep your current platform or we’ll recommend what fits.

What if I already have a site or newsletter?
We refine what’s working and rebuild what’s not so everything functions as one connected system.

What results can I expect?
Personalized marketing typically lifts conversions by 20-40%. Clients see higher engagement, more qualified leads, and predictable revenue once systems are live.

How much work is required from me?
You’ll complete an onboarding form, join weekly 20-minute check-ins, and review work async in a private workspace. Plan on a few hours of upfront effort to get us what we need for success.

What happens after launch?
You get 30 days of support. Monthly support is available after launch. Keep us on retainer for ongoing optimization, A/B testing, segmentation refinement, and launch support as your list grows. We’re in your back pocket when you need us. Pause or cancel with 30 days notice.

What does it cost?
Full package: Starting at $15k. Newsletter only: $7k.

Who is this best suited for?
Coaches, consultants, and niche authorities who have traction (clients, content, audience) but need a reliable system to turn attention into consistent revenue.

How is this different from hiring a designer or marketer?
Most agencies deliver assets. We deliver systems. Everything we build is personalized and connected—your website, email, and offers work together intelligently.

Why Kit and RightMessage?
Because they make personalization real. Kit manages automation and tagging. RightMessage adapts your site and content to match what people care about. Together, they form the brain behind your marketing.

Do you handle copy and design?
Yes. We combine strategy, conversion copywriting, and design so your message, visuals, and structure all align.

Referrals run dry. Systems don’t. Get the Authority Engine that brings clients in on repeat.

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