AI Marketing Tools vs Hiring a Personalization Consultant
Every tool I use for client work just grew an AI layer. Kit has an MCP now, so you can sit inside Claude or ChatGPT and ask it to build you a whole stack of email automation. RightMessage has one too. HubSpot’s AI makes it easy to move through the data and learn the platform […]
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Your AI is a yes-man (and you probably don’t notice)
I read something recently that I think you need to see. A research team at MIT published a paper on AI sycophancy. The title is academic and mostly over my head: “Sycophantic Chatbots Cause Delusional Spiraling, Even in Ideal Bayesians.” But the idea behind it is not complicated. AI chatbots are biased toward telling you […]
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