AI Marketing Tools vs Hiring a Personalization Consultant
Every tool I use for client work just grew an AI layer. Kit has an MCP now, so you can sit inside Claude or ChatGPT and ask it to build you a whole stack of email automation. RightMessage has one too. HubSpot’s AI makes it easy to move through the data and learn the platform […]
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Your Data Isn’t Lying. Your Tags Are.
the tag graveyard I was auditing a client’s Kit account recently. He’s been building his email list for years. Careful about it. He’s the kind of person who stores data the way some people save receipts. You know, in case you get audited by the tax man in 6 years, you got them receipts! So […]
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RightMessage Implementation: Why the Strategy Comes Before the Platform
You got off the demo with RightMessage. You saw the smart surveys. The behavioural tracking. The conditional logic. The way a single web page becomes a completely unique experience depending on who’s looking at it – the same way Netflix, Amazon, Disney+, even Walmart does it. And then you thought: who actually builds this for […]
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