The Newsletter Playbook
Four lessons and a planning tool that take you from no newsletter to a working email system in Kit: welcome emails, offer emails and an evergreen newsletter, planned, written and live.
Most people who should have a newsletter don't have one. Not because they don't know enough. They just don't have a clear path from nothing to done.
The four lessons
1. Find your material
Five questions that get what you know out of your head: the questions clients keep asking, what you believe and the skills that took you years.
2. Pick a format
Seven ways to write a newsletter. Pick the one or two that fit how you already think.
3. Your welcome emails
A real welcome sequence, walked through live in Kit. What makes it work and what to do next.
4. The planner
A walkthrough of the Newsletter Planner and how to use your plan.
The Newsletter Planner
A free tool in your browser that comes with the playbook. Answer ten questions and get your whole email plan: every sequence mapped out, writing prompts for each email, Kit automation templates you can install, a revenue calculator and an AI prompt loaded with your business details.
No login. Your plan saves to the link, so you can come back to it.
How you get it
The playbook comes with Build with Brad, my mentorship group. You get it the day you join, plus everything else in the group:
- Live group coaching every week
- A Friday Reset email from me that you can reply to
- Help from me between calls
- A planning session with the group every quarter
- All the other playbooks, on pricing, productizing, content and more
I build email systems for clients who pay $15,000 to $35,000 for the strategy and the build. The playbook is the main lessons from that work, made into something you can build yourself.
Yearly
$895/year
Everything in the group, plus a 60-minute one-on-one call with me to use any time that year. Turn off renewal any time.
Join yearlyYour price stays the same for as long as you're a member.
What members say
Questions
Can I cancel?
Monthly, yes, any time. Yearly is paid up front and isn't refundable, but you can turn off renewal whenever you want.
What else is in the group?
See Build with Brad.