Brad Hussey

Lethbridge, Alberta, Canada MT —°C

Book a call
Brad Hussey
Book a call

Writing

How I think about marketing, email and running a small business.

2026

  1. How I think about using AI in my businessRunning it alone
  2. How to price a project when the number feels too highPricing and offers
  3. Price from the client's upside, not your own walletCall recap · Pricing and offers
  4. Build the style guide before the websiteCall recap · Building with AI
  5. How to make an AI-built website not look AI generatedBuilding with AI
  6. A Custom Shopify Theme and 3D Bag Maker for Handmade Bike Bags (Case Study)Case study · Email and personalization
  7. How to get clients when referrals dry upGetting clients
  8. When the referrals stop, make a listCall recap · Getting clients
  9. Push through the spike, hire at the plateauCall recap · Running it alone
  10. Dear Ascension PressVideo · Email and personalization
  11. You can't be the doer and the promoter on the same dayCall recap · Running it alone
  12. Tiered Offers, Subcontractors, and Emailing One Person Every DayCall recap · Pricing and offers
  13. How to Track Email Replies in Kit (So You Don't Delete Real Subscribers)Video · Email and personalization
  14. Managing Multiple Retainer Clients Without Burning OutCall recap · Running it alone
  15. Pitch More, Selling Retainers to Past ClientsCall recap · Getting clients
  16. Hiring Design Production, Claude Cowork Versus Chat, and Sending the Imperfect NewsletterCall recap · Running it alone
  17. AI safeguards, agency markups, and warmer outreachCall recap · Getting clients
  18. AI Marketing Tools vs Hiring a Personalization ConsultantEmail and personalization
  19. Kit, RightMessage, HubSpot All Have AI MCP Now. Do You Still Need a Pro?Video · Email and personalization
  20. Your AI is a yes-man (and you probably don't notice)Running it alone
  21. Your Data Isn't Lying. Your Tags Are.Email and personalization
  22. RightMessage Implementation: Why the Strategy Comes Before the PlatformEmail and personalization
  23. The Personalization System Behind High-Converting Ministry Websites and NewslettersVideo · Email and personalization
  24. Email List vs Social Media Followers: The Leasehold ProblemEmail and personalization
  25. How to Personalize Your Email Marketing (and Your Website)Email and personalization
  26. 265% Conversion Boost: The Power of Personalized Marketing with RightMessageVideo · Email and personalization
  27. How to Give a VA Access to Your Accounts (Without Sharing Your Passwords)Running it alone
  28. How We Built a Personalized Newsletter System for Executive Consultants (using RightMessage and Kit)Case study · Email and personalization
  29. Automating 41 Offers with Behavioural Targeting (Personalized Email Marketing Case Study)Case study · Email and personalization

2025

  1. The hardest year of my lifeRunning it alone
  2. Justin Welsh Case Study: How a $1.5M Course Launch Could Generate Even More with Email AutomationCase study · Email and personalization
  3. Kit Email Marketing Automation: A Complete Guide to Personalized SystemsEmail and personalization
  4. Ultimate Roadmap to Starting Your Freelance Web Design Business From ScratchGetting clients
  5. Sorry, but this is personal.Running it alone

2022

  1. The Complete Guide to Productized Services for Web DesignersPricing and offers
  2. How to Start a Creative Freelance Business – Complete GuideGetting clients

2019

  1. Are you a consumer or creator?Running it alone

2017

  1. Honesty & Integrity in Online BusinessRunning it alone

2014

  1. Mountains & Valleys: How to Bridge Inconsistent Freelance IncomeGetting clients
  2. Self Employment: A Risk Worth TakingRunning it alone
  3. A Business Idea Can Strike At Any MomentRunning it alone

A weekly email from me.

Marketing, email and running your own business. One email a week, read by 10,000+ people.