Writing
How I think about marketing, email and running a small business.
2026
- Push through the spike, hire at the plateauBuild with Brad
- You can't be the doer and the promoter on the same dayBuild with Brad
- Tiered Offers, Subcontractors, and Emailing One Person Every DayBuild with Brad
- Managing Multiple Retainer Clients Without Burning OutBuild with Brad
- Pitch More, Selling Retainers to Past ClientsBuild with Brad
- Hiring Design Production, Claude Cowork Versus Chat, and Sending the Imperfect NewsletterBuild with Brad
- AI safeguards, agency markups, and warmer outreachBuild with Brad
- AI Marketing Tools vs Hiring a Personalization ConsultantEmail marketing
- Your AI is a yes-man (and you probably don't notice)Freelancing
- Your Data Isn't Lying. Your Tags Are.Email marketing
- RightMessage Implementation: Why the Strategy Comes Before the PlatformEmail marketing
- Email List vs Social Media Followers: The Leasehold ProblemEmail marketing
- How to Personalize Your Email Marketing (and Your Website)Email marketing
- How to Give a VA Access to Your Accounts (Without Sharing Your Passwords)Freelancing
- How We Built a Personalized Newsletter System for Executive Consultants (using RightMessage and Kit)Email marketing
- Automating 41 Offers with Behavioural Targeting (Personalized Email Marketing Case Study)Email marketing
2025
- The hardest year of my lifeFreelancing
- Justin Welsh Case Study: How a $1.5M Course Launch Could Generate Even More with Email AutomationEmail marketing
- Kit Email Marketing Automation: A Complete Guide to Personalized SystemsEmail marketing
- Ultimate Roadmap to Starting Your Freelance Web Design Business From ScratchFreelancing
- Sorry, but this is personal.Lessons
2022
2019
2017
2014
Newsletter
I write about email, offers and running a small business.
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