Can pricing too low hurt me with clients?
Brad on the Oct 23, 2026 callBeing the low price can actually hurt you. I sat on a panel helping a municipality hire an agency for their website. Three or four agencies pitched, from cheap to Rolls-Royce. They could have saved tens of thousands with the cheap option. They chose the highest price, because they figured those people know what they're doing and do this all the time. If you come in with a discount price, that says something about your confidence and your experience.