How do I price a website based on what it does for the client instead of the hours it takes?

Brad on the Oct 23, 2026 call

Say your client is a speaker. Their fee is $5,000 a keynote, they do three a year, and they've got room for more. Their website is a landing page they threw up 12 years ago, and deals come in through messy emails and phone calls. Build them a site that shows them on stage, lets people book them, and sells the book and the coaching. What's that worth? Maybe they book 10% more gigs. Maybe their coaching finally sells right off the site. That $2,000 is a no-brainer. You're getting the bad end of the deal.