How do I reach out to people without it feeling like constant selling?

Brad on the Oct 9, 2026 call

Start on your list and message someone you know. "Hey, how was that thing you've been working on? Any updates on that project?" Go back and forth. The goal isn't to get more work out of them. It's to warm the relationship, and maybe at some point make an ask. If I texted Michael every other day asking "how about now?" he'd start ignoring me. But if I'm checking in, I might say "by the way, do you know an executive director at a nonprofit? Could you put me in touch?" That's a really specific ask. It doesn't happen in one text session. It might be seven back and forths.