The Culture Translator
A resource hub that reshapes itself around each visitor. 96% clicked their match.
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The Culture Translator
The problem
A huge library of resources, and most visitors left without finding the one they needed.
Who’s reading
- A parent
- A youth pastor
- A grandparent
The site works out who each visitor is and what they’re worried about, then shows them the right resources first.
How it learns
It learns from what people click. A short quiz asks the rest.
Their own page
Each visitor gets their own resource hub, with what fits them first.
The welcome emails send each person to their own page.
The signup
The newsletter signup page, matched to each reader.
Results
96%
clicked the resource matched to them.
- +18%
- signups against a control group that saw nothing personalized
- 65%
- finished the quiz
- 2 min+
- spent on the hub
- 11.6%
- of hub visitors come back, and they share it
What we did
- Marketing strategy across website, email and giving
- Personalized resource hub and signup flow
- Welcome and win-back emails, personalized to each reader
- Personalized invitations to give
In their words
“He has a rare ability to make incredibly complex work feel simple while never missing the details.”
Michele Ludlow, Chief Content Officer, Axis
More client work
- Spark Discipleship +70.8% more sign-ups
- The Cinnamon Snail +45% more offer clicks
- Jungle Doctor $51k+ in about 10 days
- Dan Mall
- Nonprofit Automation Agency
- JP Elliott
- Bonita's Kitchen 25k+ views a month
- Wild North Gear ~$28k in online sales
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