Brad Hussey

Lethbridge, Alberta, Canada MT —°C

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Nonprofit Automation Agency

What we did

  • Marketing strategy, and help putting it in place
  • Personalized website setup
  • Email marketing for each part of her audience
  • A sales calculator she uses on calls
  • Lead magnets

Her site

The Nonprofit Automation Agency homepage

Her homepage, set up to speak to each nonprofit that visits.

The survey

A short survey asking how ready a nonprofit is for year-end giving

A 36-second survey asks where each nonprofit is, so the site and emails send what fits their stage.

The calculator

The Automation ROI Calculator landing page
Calculator results showing the value automation could add in year one

The ROI calculator she uses on every sales call. A nonprofit enters its numbers and sees what automation is worth to them in year one.

Behind it

The RightMessage segmentation flow

The segmentation flow in RightMessage. Automations, recurring donors and retention rate decide each nonprofit's next step.

In their words

“I use the calculator on every single sales call. It allows potential clients to really see the value of our work in a way that's facts, not feelings. It's been critical in being able to close clients.”

Rachel Bearbower, Founder

More client work

Want this for your audience? See how we work together or read about our RightMessage work.

Most clients start with a call.

Tell me about your business and I'll tell you where I'd start.

30 minutes on Zoom, with me. Free.

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