The Cinnamon Snail
A site that learns each reader and shows them the right class. +45% more offer clicks.
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The Cinnamon Snail
What we did
- Personalization strategy
- Website offers, pop-ups and class pages matched to each reader
- Recipe posts with tips matched to each reader
- A yearly launch system
- Email campaigns and offers matched to each reader
It remembers you
A first-time visitor gets the full introduction. Someone who’s read Adam for years skips it.
What it tracks
The site keeps a tally of what each person looks at. A class page counts more than a recipe, and today counts more than three weeks ago.
Suggestions
Suggestions follow what someone’s into now. We change what’s on the page they’re reading and never send them somewhere else.
Tips for you
Recipe tips are matched to what matters to each reader.
The right next offer
Every class, book and membership is mapped. Once someone buys something, the site stops selling it to them and moves to the next one. When it isn’t sure what someone wants, it shows nothing.
Speed
5×
Adam worried all this would slow his site down and cost him Google traffic. It ended up about five times lighter than before we started.
Engagement
+45.2% more clicks on sales pages, recipe calls to action and class offers matched to each reader. In two weeks readers also answered 12,125 questions, up 1,124%.
In their words
“I am in absolute awe. The finesse you put on this... Everything you have done here is such a wild art.”
Adam Sobel
More about this project
More client work
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- Wild North Gear ~$28k in online sales
Want this for your audience? See how we work together or read about our RightMessage work.