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Lethbridge, Alberta, Canada MT —°C

Client work Handmade bike bags, Canmore, Alberta

Wild North Gear

A 3D bag maker that fits each rider’s bike. ~$28k in online sales.

The problem

So every bag is made to measure, and an order could take hours of back and forth in Instagram DMs.

The look

A photo of teal, purple and yellow fabric panels on the workshop table next to eight colour swatches from Steve’s fabric

Steve cuts every bag from pattern pieces. The colours come from his fabric.

The bag maker

The home page photo with the four frame measurements marked, and the 3D bag maker on a phone

The bag changes shape to fit your frame.

The bag maker

The colour picker with Choose my colours, Surprise me and Custom design, and a grey bag marked We choose the colours

Or let Steve pick the colours.

What Steve gets

The cart: a picture of the rider’s frame bag in orange, camo and black, with the style, fabric and each panel colour listed

He knows what to make before he cuts anything.

Made in Canmore

A teal and gold frame bag on the sewing machine in Steve’s workshop

What we did

Three frame bags in red and camo on a cutting mat in the workshop

Brand and creative direction
Shopify website design and build
3D product customizer

Result

~$28k

His first store did nearly $28k in online sales. The new site just launched.

More about this project

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