Dan Mall

What we did

• Marketing and offer strategy
• Moved Design System University into its own newsletter
• Personalized pages on two websites
• Email course, welcome and sales emails, evergreen newsletter
• Testing and new funnels

On his site

Each visitor sees an offer picked for them. Agency owners see his new roundtable.

The survey

One question sorts readers by what they do. The answer decides what they see next.

Behind it

The logic in RightMessage. Role, revenue and team size pick each person's next offer.

Engagement

From July 10 to October 7, 614 readers acted on an offer matched to them, up 133%, and 2,939 survey answers came in.

In their words

“I wasn't in the market for what Brad does, but watching his video the feeling that kept surfacing was, I want that. He shot to the top of a list in my head that I didn't even know I was keeping.”

Dan Mall, on his YouTube channel

More client work

• Spark Discipleship +70.8% more sign-ups
• The Culture Translator 96% clicked their match
• The Cinnamon Snail +45% more offer clicks
• Jungle Doctor $51k+ in about 10 days
• Nonprofit Automation Agency
• JP Elliott
• Bonita's Kitchen 25k+ views a month
• Wild North Gear ~$28k in online sales

Want this for your audience? See how we work together or read about our RightMessage work.